Data Quality, Governance & Analytics Consultancy

We turn raw data into your most Trusted business asset

Delivering Trusted Data, Ready for AI & Business Insights

AI-Accelerated Data Quality

We partner with businesses to unlock the full potential of their data through quality, automation and advanced analytics.

Data Quality Monitor
Before: raw data, unprofiled and untrustedIllustrative
62%Quality score
12,480Duplicates found
71.4%Records trusted
1,126Open data issues
12Rules monitored
Quality score over time▼ Declining
Completeness
64%
Accuracy
58%
Consistency
49%
Validity
71%
Validation passed3,210 validation errors
Tool-agnostic advice across the leading platforms SnowflakeDatabricksMicrosoft FabricAWSGCPOracle
Who we are

Every report, dashboard and AI model is only as reliable as the data behind it

At Accu Analytics, we help organisations turn their data into a trusted business asset. With over 20 years of experience in data and analytics, we put data quality at the heart of everything we do, because smarter decisions start with data people can rely on.

Our team of experienced data architects, analysts and strategists works closely with your teams to profile, cleanse and govern your data, then turn it into clear, actionable insights.

Driven by precision and proven methods, we fix data issues at source rather than downstream. Whether you're preparing for AI, moving to a new platform or simply want reports that reconcile, we give you trusted data and the clarity to act on it with confidence.

Why work with us

Business outcomes first

We design solutions that go beyond technology, so every project drives measurable business value.

One accountable partner

No hand-offs between vendors. One team owns your data and AI outcomes from strategy to delivery.

Modular, not all-or-nothing

Start with a single service or the full portfolio. Every engagement is scoped to your priorities, with no long-term lock-in.

Built for what's next

Every service is designed with AI-readiness in mind, so today's clean-up becomes tomorrow's advantage.

Collaborative and transparent

We work alongside your teams with open communication and approaches that adapt at every stage.

A data-driven culture

We build lasting capability in your people, so your teams keep delivering long after we step back.

New · AI-Accelerated Data Quality

Expert-led. AI-accelerated. Trusted data in weeks, not months.

AI now does much of the heavy lifting in data quality: profiling every column, drafting rules, matching duplicates and spotting anomalies. Our consultants stay accountable for what matters most: the targets, the decisions, and fixing problems at source so they don’t come back.

  • Faster to valueProfile and score your priority data in days, not weeks.
  • People own every decisionEvery rule and fix is reviewed and approved by an expert.
  • Fixed at sourceRoot causes, governance and monitoring, so quality lasts.
Seven stages, one data domainAligned to Six Sigma DMAIC and DAMA
  1. 01MobiliseWeeks 1–2
  2. 02Discover & profileWeeks 2–4
  3. 03DefineWeeks 3–5
  4. 04CleanseWeeks 5–10
  5. 05Control & monitorWeek 8 on
  6. 06Govern & fix at sourceWeek 6 on
  7. 07EmbedWeeks 10–12
Consultant leadsAI acceleratesAround 10–12 weeks for the first domain
What we do

Data services that deliver Trusted results

Ten specialist services across three tiers, each built around the problems you face, what we do and what you get. Engage us for a single service, or the full journey from strategy to delivery.

Data & AI Strategy

The challenge

  • AI ambitions, but no clear plan to deliver them?
  • Data spend that never shows a clear return?
  • Teams pulling in different directions?

Our service

We align data and AI investment with your business priorities. Starting from an honest view of where you are today, we build a practical, costed roadmap and operating model that delivers early wins and builds momentum before you scale.

Deliverables

  • Current-state and maturity assessment
  • Data and AI roadmap and business case
  • Target operating model design
  • Prioritised quick wins

Benefits

  • A costed roadmap the board can back and fund
  • Investment focused where value is highest
  • Early wins that build momentum and buy-in

Data Quality 360°

AI-accelerated

The challenge

  • Reports and dashboards your teams don’t trust?
  • AI projects stalling on poor-quality data?
  • Cleansing that never stays clean?

Our service

Our AI-Accelerated Data Quality service pairs experienced data quality consultants with AI tooling. AI profiles every column, drafts rules, matches duplicates and flags anomalies at speed. Our experts set the targets, approve every rule and fix issues at source. Seven stages, from mobilise to embed, aligned to Six Sigma DMAIC and the DAMA data quality dimensions.

Deliverables

  • AI-assisted data profile and quality scorecard
  • Approved rule catalogue, glossary and owners
  • Cleansed data and golden records with audit trail
  • Live monitoring and automated alerts
  • Root-cause fixes and governance model

Benefits

  • First data domain trusted in around 10–12 weeks
  • Data that is ready for AI, and stays that way
  • Less time fixing data, more time using it

Data Governance

The challenge

  • No clear owner when data goes wrong?
  • The same metric giving different answers?
  • Audit and UK GDPR questions hard to answer?

Our service

We establish the policies, ownership and standards that keep data trustworthy, secure and compliant as it scales. Governance is designed to be proportionate and practical, so it supports the business rather than slowing it down.

Deliverables

  • Governance framework and policy design
  • Data ownership and stewardship model
  • Metadata, lineage and cataloguing
  • Regulatory and UK GDPR alignment

Benefits

  • Clear accountability for every critical data set
  • One agreed definition for every key metric
  • Audit-ready, compliant data

Capability Assessment

The challenge

  • Unsure where to invest next?
  • Skills and tools that don’t match your ambition?
  • No baseline to show progress to the board?

Our service

An independent view of your data maturity across people, process and technology, benchmarked against recognised frameworks so you know exactly where you stand and what to do next.

Deliverables

  • Data maturity benchmarking
  • People, process and technology review
  • Gap analysis
  • Prioritised recommendations

Benefits

  • An evidence-based case for your next investment
  • A clear baseline to measure progress against
  • A prioritised plan to close the gaps that matter

Modern Data Platform

The challenge

  • Data stuck in silos and spreadsheets?
  • Pipelines that break overnight?
  • Unsure which platform is right for you?

Our service

Tool-agnostic options analysis, then the pipelines and cloud infrastructure that turn raw data into a reliable, scalable foundation, with quality checks built in from day one.

Deliverables

  • Platform options analysis and selection
  • Cloud data platform design and build
  • ETL/ELT pipeline development
  • Data integration and migration

Benefits

  • A platform chosen on evidence, not vendor hype
  • Reliable data delivered on time, at scale
  • Lower running costs and less manual effort

Platforms we work with

  • Snowflake
  • Databricks
  • Microsoft Fabric
  • AWS
  • GCP
  • Oracle

Business Insights & AI

The challenge

  • Dashboards that only describe the past?
  • KPIs defined differently in every team?
  • Insight that arrives too late to act on?

Our service

We turn governed, trusted data into dashboards, analysis and AI models that help leaders act with confidence, from agreed KPI definitions through to predictive models.

Deliverables

  • BI dashboard and reporting design
  • KPI and metric definition
  • Predictive and machine learning models
  • Self-service analytics enablement

Benefits

  • One version of the truth across the business
  • Forward-looking decisions, not just hindsight
  • Self-service insight without waiting on IT

Training & Enablement

The challenge

  • New tools, but low adoption?
  • Too much reliance on a few experts?
  • Teams unsure how to use AI safely?

Our service

We equip your teams with the skills and confidence to work with data and AI independently, through role-based training, hands-on onboarding and structured knowledge transfer.

Deliverables

  • Role-based data and AI training
  • Tool and platform onboarding
  • Data literacy programmes
  • Structured knowledge transfer

Benefits

  • Higher return on the tools you’ve invested in
  • Capability that stays after we’ve left
  • Confident, responsible use of data and AI

Data Assurance

The challenge

  • Nervous about go-live?
  • Migration numbers that don’t reconcile?
  • No independent evidence for auditors or the board?

Our service

Independent testing and validation of your data, migrations and platforms, giving you and your stakeholders the evidence to go live with confidence.

Deliverables

  • Data quality and migration testing
  • UAT and reconciliation support
  • Independent QA sign-off

Benefits

  • Lower go-live risk and fewer surprises after launch
  • Evidence your auditors and board can rely on
  • Faster sign-off with clear reconciliation

Data Anonymisation

The challenge

  • Sensitive data holding back testing and AI?
  • Live customer data copied into test environments?
  • Unsure where personal data actually sits?

Our service

We protect personally identifiable information (PII) and protected health information (PHI), so you can use data safely for testing, analytics and AI.

Deliverables

  • PII and PHI discovery and classification
  • Anonymisation and masking design
  • Synthetic data generation

Benefits

  • Reduced privacy and data breach risk
  • Realistic, safe data for testing and AI
  • A clear view of where personal data lives

Transform 360°

The challenge

  • Stuck on costly legacy systems?
  • Data models no one fully understands?
  • Migrations that feel too risky to start?

Our service

We redesign legacy data models and migrate data safely onto modern platforms, minimising risk and disruption, with quality and reconciliation checks at every step.

Deliverables

  • Data model design and re-engineering
  • Legacy-to-cloud migration
  • Migration risk and cutover planning

Benefits

  • Lower running costs and technical debt
  • A clean, modern foundation to build on
  • Safe cutover with minimal disruption
Our approach

A clear path from question to Outcome

01

Discovery

Explore your business, data landscape and current challenges to uncover where the real opportunities lie. We work closely with your teams to understand not just what data you have, but how it's really being used — and where it's falling short.

02

Strategic Alignment

Align data initiatives with business goals to maximise impact. We prioritise the initiatives that matter most, so your roadmap reflects business value, not just technical possibility.

03

Design & Implement

Build practical, scalable solutions that deliver measurable results. Our solutions are designed to fit how your organisation actually works, so adoption is fast and value shows up early.

04

Support & Enhance

Ensure ongoing value through optimisation, maintenance and continuous improvement. We stay engaged after go-live, refining what we've built as your data, tools and business needs evolve.

Free Data Quality Health Check

See the difference clean data makes

A no-obligation review of one or two of your key data sets. We profile the data, show you where the risks sit and give you clear next steps.

  • Confidential
  • Sign-off at every stage
  • No long-term lock-in
Book your Health Check
Example records before and after data cleansing
FieldBeforeAfter
Customer name"john SMITH", "J. Smith", "John smith"John Smith
Phone number07911-123456 / 7911123456+44 7911 123456
Email addressj.smith@gmial.conj.smith@gmail.com
Customer record3 duplicate records1 golden record
Get in touch

Let's make your data count

Tell us where you are today and where you want to get to. We'll recommend the right service, or combination of services, to get you there.

Flexible engagement modelsSingle service or full portfolioNo long-term lock-in
Emailhello@accuanalytics.comOffice71–75 Shelton Street, Covent Garden, London WC2H 9JQ

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Privacy & Cookie Policy

Last updated: 30 September 2026

Accu Analytics Limited ("Accu Analytics", "we", "us") respects your privacy. This policy explains how we collect and use personal data when you visit our website or contact us, and the rights you have under UK data protection law.

1. Who we are

Accu Analytics Limited is the data controller for the personal data described in this policy. We are registered in England and Wales, company number 16769820, at 71–75 Shelton Street, Covent Garden, London WC2H 9JQ. You can contact us about privacy at hello@accuanalytics.com.

2. What we collect

3. How we use your data

4. Our lawful basis

We rely on our legitimate interests to respond to enquiries and run our business, on contract where we provide services to you, on legal obligation where the law requires us to keep records, and on your consent for analytics cookies. You can withdraw consent at any time.

5. Who we share it with

We never sell your personal data. We share it only with trusted providers who help us run the website and our business, such as our website hosting and form provider and our email provider, and only as far as they need it to provide their service. Some providers may process data outside the UK. Where they do, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or an adequacy decision.

6. How long we keep it

We keep enquiry data for up to 24 months after our last contact with you, unless you become a client. Client records are kept for as long as needed to deliver our services and meet legal and accounting requirements, usually six years.

7. Keeping it secure

We store your data securely in line with UK GDPR and the Data Protection Act 2018, and limit access to people who need it.

8. Cookies

Cookies are small files stored on your device. We use essential cookies so the site works, and analytics cookies only if you allow them. You can change your choice at any time using Cookie settings in the footer.

TypePurposeConsent needed?
EssentialRemember your cookie choice and keep the site and contact form working securely.No
AnalyticsMeasure visits and popular pages so we can improve the site.Yes

9. Your rights

You have the right to ask for a copy of your data, to have it corrected or deleted, to restrict or object to how we use it, to data portability, and to withdraw consent. To make a request, email hello@accuanalytics.com. We'll respond within one month.

10. Complaints

If you're unhappy with how we've handled your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

11. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.